Welcome, I’m Viki

I’m a graphic designer with experience spanning branding, in-house creative work, print production, and UI design. Over the years, I’ve contributed to and developed brands and rebrands, campaigns, social media content, events, and everyday design tasks—always balancing creativity with a passion for visual and social analysis.

I’m fascinated by how visual styles emerge and how people interact with brands—using them as tools for self-expression and identity. I’m interested in how social phenomena, psychology, and art history intertwine with technological change.

I’ve gathered the key moments, values, and inspirations that have shaped me and my work. Feel free to explore below:

  • I’m eager to apply my skills within a collaborative team, working toward a clearly defined brand vision with both heart and expertise.

    I envision myself in a creative environment where freedom and structure go hand in hand, supporting both innovation and clarity. I hope to find a company where I can feel that I’ve “found my people”—a place to share and grow knowledge, passion for the profession, and a culture of kindness and fun.

    I’m currently based in Budapest, Hungary, but I thrive in international environments and am open to travel or relocation opportunities.

    I’m committed to continuous learning—not only to grow personally, but also to contribute more effectively to the projects I’m part of.

    I completed the MOME OPEN Interaction Design program in spring 2024, and I plan to further explore UI design and UX research in the future.

  • As an in-house designer at Nhood Hungary, I led visual communication for daily tasks and monthly campaigns across 18 Auchan Korzó locations—from concept to execution. This included all print, digital, and social media assets.

    I initiated and launched a brand identity refresh for Auchan Korzó in 2025, creating practical guidelines to ensure consistent future communication at the company.

    For Nhood Hungary tanents, I developed event identities held at high-profile venues like Matild Palace, the House of the Hungarian Millennium and handled branding from concept to design execution for Tilia Offices and the Hungarian Association of Shopping Centers.

    I also handled the visuals for Nhood Hungary’s employer branding and internal communication.

  • As a freelancer, I worked across three main sectors: crypto, fashion & arts, and non-profits.

    I co-created visual identities, websites, and illustrations for brands like the US based SmartFi, Hungary based Inlock, and Blockchain Renaissance event in Miami and The Hague, and designed all event materials for the Crypto Valley Conference in Switzerland (2021 and 2022), delivering 20+ assets per event across both print and digital platforms, under existing brand guidelines.

    Alongside launching my own conscious fashion label (see Passion Project or Nimfa), I collaborated with diverse clients—from Mozata restaurant, Charlotte Makeup and Fruzsi Benda Photo to musicians, writers, and religious events—developing brand identities, campaigns, and websites.

    One of my most meaningful roles was with Only One Mission, a non-profit organization supporting homeless people and those living in poverty toward a more humane life. I was solely responsible for renewing their brand identity, designing a complex, custom-built website and created all supporting printed and online visual materials.

    These projects sharpened my ability to translate diverse visions into clear, cohesive design—no matter the sector.

  • I founded Nimfa, an independent fashion label, as a passion project to explore the intersection of ethical fashion, aesthetics, conscious consumerism and branding. The brand reflected a distinctive western and Scandinavian mindset through a curated mix of mid-century vintage, small designer items, and soft-minimalist design.

    Drawing inspiration from Greek mythology, especially the figure of the modern Nymph: Nimfa represents a balance between sustainability, nature, femininity, and individual expression. The brand’s mission—‘Aesthetics & Humanity’—is realized through curated vintage pieces, upcycling practices, and collaborations with local artisans and designer students.

    This project allowed me to gain full-spectrum, hands-on experience in building a small brand from scratch. I led everything from concept development to visual identity, product curation, fashion design, web and social media presence, customer communication, content creation, and local market participation.

    Working entirely self-funded, I managed every creative and operational task involved in running the label. This included trend research, design prototyping, packaging, influencer marketing, and the development of a fully branded e-commerce platform.

    Nimfa stood for a personal manifesto of slow fashion values, encouraging people to shop with intention and soul.

  • Budapest Complex Vocational Training Centre – Creative Technical School
    Fashion tailoring (Women’s tailoring)
    Hobby
    2025-2026

    Moholy-Nagy University of Art and Design – MOME Open
    Interaction Design (MOME ID)
    UI & UX & Product design
    Spring 2024

    Budapest University of Technology and Economics - BME
    Visual Communication Faculty
    Graduated with highest honors (4.72 / 5)
    2015–2018

    Hungarian Academy of Business
    Desktop Publishing & Graphic Design
    2015–2017

    Design Terminal Budapest
    Branding & Marketing & Product developement
    Fall 2016

    ETUD Music Conservatory
    Jazz & Classical Singing
    2013–2014

    Various Music Schools
    Classical Singing
    2009–2017

  • My most valued skill is my ‘can do’ and ‘can learn’ optimistic attitude, while I bring strategic thinking, a broad creative skill set to every project.

    I work independently with a solution-focused mindset, but thrive most in collaborative teams where ideas evolve through mutual respect and inspiration.

    I value empathy, self-reflection, assertive communication, and I've been told I can collaborate smoothly with a wide range of personalities.

    At heart, I’m both analytical and intuitive—curious about the systems behind every challenge. I care deeply about creating human-centered, purposeful work, where empathy meets structure, and beauty serves meaning.

  • I’m especially inspired by mid-century modernism and minimalism—styles that use refined structure, negative space, and restraint to tell meaningful stories. While I’ve worked across industries where bolder aesthetics are the norm, I bring the same curiosity to every project.

    Whatever the style, I aim to create design that feels coherent, intentional, emotionally resonant and targets the right audience.

  • Before design, I trained as a singer—starting with classical vocal training at 14, later exploring jazz, alternative rock, and finally experimental electronic sounds.

    Music still matters to me, even if it now plays quietly in the background.

    To stay balanced, I run—I especially value the rhythm and discipline it brings.

    I’m also deeply curious about the world. I love discovering new cultures, food, architecture, and perspectives. Exhibitions and contemporary dance especially inspire me—wordless expressions that, like design, speak volumes.

    As a hands-on creative outlet, I also enjoy fashion tailoring, where I can experiment with form, fabric, and craftsmanship in a more tactile way.

What can I do?

I support brands—starting with research, creating strategy, shaping distinct visual identities, and delivering consistent design across all platforms, creating thoughtful design solutions that connect with the targeted audience.

  • Every strong visual identity begins with a clear understanding of what the brand stands for.

    I help define the brand’s values, tone, personality, and market position — the strategic foundation that guides all visual decisions.

    Through thoughtful discovery and collaboration, I support building a brand that communicates with purpose and connects with its audience on a deeper level.

  • I design cohesive visual identity systems that express a brand’s essence with clarity and precision.

    From logos and design systems, I create tools that ensure consistency across all platforms.

    My focus is not just on making things visually appealing, but on aligning every design decision with industry standards—while helping the brand stand out in a competitive market and communicate its unique value effectively.

  • Once a strong brand strategy and visual identity are in place, the next step is applying it consistently across all touchpoints.

    I create both printed and digital brand assets—from business cards, brochures, and billboards to online banners, social media graphics, and websites.

    Every piece is tailored to communicate the brand’s personality and purpose, ensuring visual coherence and impact in every context.

  • A strong brand needs consistent care to stay effective. I offer ongoing design support to help teams apply the visual identity correctly across new materials, campaigns, or platforms.

    Whether it’s refining layouts, supervising external designs, or consulting on new ideas, I help ensure the brand remains cohesive, clear, and impactful over time.