In 2019, when I founded Nimfa, the Hungarian fashion scene had very limited presence of editorial-style vintage shops or sustainable fashion brands with a minimalisic, high quality mindset. My vision was to represent this niche in Hungary: a brand that combines aesthetics and humanity, where beauty and ethics go hand in hand.

Nimfa was inspired by the stories of Greek nymphs — timeless symbols of the connection between women and nature. Instead of idolizing or neglecting these values, Nimfa sought to redefine them for a modern audience, celebrating conscious fashion, art, design and authentic self-expression.

I also dreamt of the main pieces; silk scarves telling storries of the past for a moder audiance. I wanted to create lasting, weaarble pieces, that celebrated art&literature, where I could express antient stories in a modern way. Packaged and delivered with a rewritten story from greek mythology in a modern language, while wearing an illustration, reflecting to it. My purpose was to bring art and fashion closer to each other, while practicing ethical branding, production, high quality, storytelling, graphic design and illustration, while trying to make it as affordable as possible.

Quoted from social stories that were shared regularly:

• Nimfa creates slow fashion clothing and curates vintage items for the aesthetically conscious who possess an air for both humanity and beauty.

• We are dedicated to delivering all natural, handmade, and ethically manufactured products sourced from within the European Union.

• Our art inspired themes engage audiences with the classics of Greek Mythology, calling back the ancient archetypes that echo eternal truths into our lives.

• 5% of all new item sales will be donated to the Anonymous Ways Foundation in order to help end human trafficking.

• We build our values on two pillars: aesthetics & humanity.
  We support the arts, design meaningful goods, practice sustainability, and stand for human rights.

• Being a modern nymph means being a child of nature — respectful toward others and the Planet, while expressing one’s individuality with elegance and grace.

• We are creating a community of people who strive to live consciously and kindly.

• We deeply respect nature and humankind — both the creators and the wearers.
  That’s why our first vintage collection was carefully curated to complement your style with timeless pieces made from the finest natural materials — silk, angora, cashmere, wool, cotton, and linen.
  Each item was handpicked for its quality, elegance, and lasting value — offering accessible luxury without creating anything new or consuming additional resources.

• Vintage is both the past and the future.
  Each piece carries stories from another time, while representing one of today’s most sustainable choices — protecting our home, the Planet, by creating less and cherishing what we already have.

Running Nimfa was a 360° experience of building a brand from scratch. For three years, I covered almost every aspect of its creation and operation:

• Product design & curation → vintage selection, upcycling concepts, small-scale product design, production management.

• Branding & marketing → visual identity, editorial photoshoots, social media communication, influencer collaborations, web design, copywriting.

• Customer experience → managing a studio, local pop-up markets, online communication, packaging.

• Operations & finance → product uploads, shipping, accounting, and all administration — entirely self-funded.

This wide scope gave me a deep, hands-on understanding of the opportunities and limitations of running a small brand.

• Storytelling as identity: each collection was connected to a rewritten nymph myth, positioning the brand within a larger narrative universe.

• Editorial photography & art direction: 35+ photoshoots and endless moodboarding built the visual language of Nimfa, influenced by Scandinavian minimalism and timeless typographic design.

• Collaborations: over 20 collaborations with photographers, models, and designers strengthened community and visibility.

• Sustainability as innovation: upcycling was still rare in Hungary in 2019 — Nimfa introduced it as a natural, desirable practice, alongside curated vintage and local designer products.

• Grew a community of 3,700+ loyal followers.

• People in the Budapest alter-artsy community still recognize the name.

  • Designed and released 25+ different upcycled products.

  • Designed and launched a unique scarf collection. (complete design process, production, packaging, marketing, branding, etc.)

  • Designed and launched 5 different earrings + their alterations. (complete design process, production, packaging, marketing, branding, etc.)

  • Curated over 1,000 unique high quality vintage pieces.

  • Supported small designers by talking about them and selling their products.

  • Built a distinct brand identity that stood out in Hungary’s fashion landscape.

  Through Nimfa, I demonstrated that slow fashion can be both aesthetically aspirational and socially responsible while bringing people together, and creating events and spaces to communicate and celebrate life.

Nimfa was more than a brand — it was a laboratory for learning design, storytelling, production, business, sustainability and ethical fashion in one cohesive project. It taught me:

• how to lead a brand holistically, from concept to customer;

• how to align visual identity with deep values;

• how to innovate within a conservative market.

This experience shaped my approach to future projects: I see design not only as creating visuals, but as building meaningful systems that connect people, culture, and responsibility.