Fruzsi is a Budapest-based photographer, specialising in services for both individuals and brands, such as weddings, events, fashion photoshoots and ads. She approached me in 2021 after discovering my previous work, which aligned with the aesthetic she envisioned for her own brand. She needed something designed almost immediately, so she could send her portfolio to clients.

The main challenge was to create her brand identity and help summarize her portfolio asap. I had a few hours to create her visual identity.

• Brand identity design and brand book with assets

• Logo development

• Art direction & styling for photoshoot

• Business card design

• Social post templates and structure

• Tone of voice, writing

We only had two meetings before the rapid brand identity was accepted:

We knew we understood each other, and already had an idea about the mood, so I immediately created three versions of actual ideas for the second meeting, from which she chose her favorite logo, fonts and colors.

Then I created the relating practical materials, such as a business card, and I arranged the printing process. Then I created the different social media post templates to match each other, and to inform her audiance immediately about the news and the purpose and mindset of her work.

Additionally we planned another day for a fashion photoshoot where I helped her as a stylist.

• Full rapid brand identity and brand book with assets

• WIX website, including portfolio, contact and about pages

• Business cards and social media templates

• Photoshoot styling