Auchan Korzó 2022-2025
Auchan Korzó 2022-2025
Client: Auchan Korzó, Nhood Hungary
Task: Brand Identity Refresh & Campaigns
Role: In-house graphic designer
Year: 2022-2025
Topic of this page: Showing some key elements of three years of work at Auchan Korzó
Brand Refresh
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The main challenge of the project was to make the monthly campaigns family-focused, showcasing the family members from Auchan Korzó photoshoots. At the same time, it was necessary to unify the existing visual elements I had been using in the campaigns, which were not included in the official brandbook. The goal was to address these gaps by integrating the required elements into the brandbook—primarily charming, season- or campaign-themed vector illustrations that could be harmoniously combined with the family photos.
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I was the sole in-house graphic designer at Nhood Hungary, responsible for identifying and addressing the gaps between the marketing manager’s expectations and the outdated 2020 brandbook, but the freelance graphic designer and I unified our knowledge to find the right solutions. Our challenge was to create clear guidelines for combining the campaign illustrations with the family photoshoots, ensuring consistency while maintaining a warm, family-friendly visual style.
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The process began with identifying secondary colors beyond Auchan Korzó’s signature red and grey, as these alone were not enough to create engaging, heartwarming illustrations. I defined two key visual elements for the campaigns: doodle illustrations and amoeba-like colorful shapes, which were designed to complement the family photos and reinforce a friendly, approachable style.
Additionally, I established consistent forms and shapes to ensure the illustrations could be adapted month to month, and we introduced a new headline font to create more appealing and dynamic campaign headlines. While I led the design, I collaborated with a freelance graphic designer to discuss challenges and agree on solutions, ensuring all visual elements were cohesive and could be integrated seamlessly across campaigns.
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The final deliverable was a fully updated brandbook, including all standard components such as color palettes, typography rules, forms and shapes, and illustrative examples demonstrating how to combine family photos with campaign illustrations. The brandbook provided clear guidelines to ensure consistent, family-friendly visuals across all monthly campaigns.
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The project resulted in a detailed and comprehensive brandbook that could be easily used by any designer, even without our involvement, to create consistent, family-friendly monthly campaigns. It established clear rules and examples for combining illustrations with family photos, ensuring the visual identity remained cohesive and engaging across all touchpoints.
European Championship event 2024
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In 2024, Auchan Korzó acted as a principal sponsor for the European Championship (Euro) fan viewing event held at the Akvárium space in Budapest. As part of this partnership, Auchan Korzó supported the creation of a dedicated fan zone—termed the “EB szurkolói terasz”—where visitors could gather to watch the games in a communal, branded setting.
The event offered more than just viewing: it created a live, experiential touchpoint for the brand, reinforcing Auchan Korzó’s role as a community-centric shopping and leisure destination. Social media promotion hinted at “cooling drinks, sporting atmosphere” and an open invitation to “come and cheer with us.”
This activation allowed the brand to engage audiences in the emotional arena of sport, bringing the in-person energy of the Euro matches into direct contact with the public. Embedding Auchan Korzó in that environment helped strengthen brand recall and affinity by connecting everyday retail with celebration and communal experience.
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My role was to bring the refreshed Auchan Korzó brand identity into a live event context, ensuring a consistent and engaging presence across both digital and physical assets. Beyond adapting the visuals for social, print, and on-site placements, I also designed interactive giveaway items that enhanced the fan experience. For example, the clapper fan flag was created to function as both a cheering accessory and a practical fan, while prominently featuring the event-specific Auchan Korzó logo and messaging. In addition, I designed an Instagram photo wall—a printed backdrop branded with Auchan Korzó and Euro 2024 elements—where visitors could take fun photos. This not only boosted the festive atmosphere on-site but also extended the brand’s presence into social media through user-generated content.
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Social media posts
Social stories
Facebook cover
Blog banner
Homepage banner
Digi totem
Print materials (floor sticker, entrance windcatchers)
Giveaway items (e.g. clapper fan flag with Auchan Korzó branding)
Photo wall (Instagram backdrop)
Summer Campaign 2024
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— At this time, the new brandbook was still in progress, so you may see some changes between designs, as the daily tasks had to go on. —
For the 2024 summer campaign, built around the headline “Maxold ki a nyarat” (“Make the most of summer”) and the sub-headline “Szerezz be mindent egy helyen” (“Get everything in one place”), my task was to visually convey the idea of a family preparing for their holiday with all essentials sourced from Auchan Korzó. I combined playful doodle illustrations referencing the beach and summertime with amoeba-shaped graphic elements that reinforced the seasonal vibe and integrated the brand’s secondary colors. The imagery featured the Auchan Korzó family—representing everyday shoppers—while the doodles served as subtle reminders of items to purchase, building both atmosphere and functionality into the design. -
Key visual design
Social Media & Online Assets
Facebook cover
Pinterest visuals
Blog banner
Homepage banner
Social posts
Social stories
LED walls
Digi totem
Newsletter for loyalty card holders (Bizalomkártyás hírlevél)
External banners
Print (Nyomdai)
Floor sticker – 1000 × 1000 mm
Entrance windcatchers
External Banners
300 × 250 px (Medium Rectangle)
336 × 280 px (Large Rectangle)
728 × 90 px (Leaderboard)
970 × 90 px (Large Leaderboard)
970 × 250 px (Billboard)
300 × 600 px (Half Page)
160 × 600 px (Wide Skyscraper)
120 × 600 px (Skyscraper)
468 × 60 px (Banner)
250 × 250 px (Square)
200 × 200 px (Small Square)
240 × 400 px (Vertical Rectangle)
320 × 50 px (Mobile Leaderboard)
320 × 100 px (Large Mobile Banner)
300 × 50 px (Mobile Banner)
320 × 480 px (Mobile Interstitial – portrait)
480 × 320 px (Mobile Interstitial – landscape)
300 × 1050 px (Portrait)
930 × 180 px (Top Banner)
970 × 310 px (Large Billboard)
Google Banners
200 × 200 px (Small Square)
240 × 400 px (Vertical Rectangle)
250 × 250 px (Square)
300 × 250 px (Inline Rectangle)
336 × 280 px (Large Rectangle)
120 × 600 px (Skyscraper)
160 × 600 px (Wide Skyscraper)
300 × 600 px (Half-Page Ad)
468 × 60 px (Banner)
728 × 90 px (Leaderboard)
930 × 180 px (Top Banner)
970 × 90 px (Large Leaderboard)
970 × 250 px (Billboard)
980 × 120 px (Panorama)
300 × 1050 px (Portrait)
320 × 50 px (Mobile Leaderboard)
320 × 100 px (Large Mobile Banner)
320 × 480 px (Mobile Interstitial – portrait)
480 × 320 px (Mobile Interstitial – landscape)
Back to School Campaign 2024
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The campaign had two main goals: to welcome the new school year and to inform people that they could participate in a prize draw to win gifts. Ideally, these would have been communicated through two separate designs, but since that wasn’t possible, I had to merge the two concepts into a single creative.
I integrated playful doodle drawings to symbolize the movement, excitement, and challenges that come with a new school year, while also highlighting the scooter prize that participants could win. The campaign visuals relied on Auchan Korzó’s family images from a previous annual photoshoot. Since those photos were taken in advance without knowing the exact campaigns and needs for the year, it was often a challenge to find the most fitting image for each project.
Red, as the brand’s primary color, was consistently present, while green was introduced to reference the school theme (chalkboard). Overall, the design may feel somewhat crowded, but as one of the first campaigns using the refreshed brand identity, it was an important step in shaping the new visual direction.
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Key visual design
Social Media & Online Assets
Facebook cover
Pinterest visuals
Blog banner
Homepage banner
Social posts
Social stories
LED walls
Digi totem
Newsletter for loyalty card holders (Bizalomkártyás hírlevél)
External banners
Print (Nyomdai)
Floor sticker – 1000 × 1000 mm
Entrance windcatchers
External Banners
300 × 250 px (Medium Rectangle)
336 × 280 px (Large Rectangle)
728 × 90 px (Leaderboard)
970 × 90 px (Large Leaderboard)
970 × 250 px (Billboard)
300 × 600 px (Half Page)
160 × 600 px (Wide Skyscraper)
120 × 600 px (Skyscraper)
468 × 60 px (Banner)
250 × 250 px (Square)
200 × 200 px (Small Square)
240 × 400 px (Vertical Rectangle)
320 × 50 px (Mobile Leaderboard)
320 × 100 px (Large Mobile Banner)
300 × 50 px (Mobile Banner)
320 × 480 px (Mobile Interstitial – portrait)
480 × 320 px (Mobile Interstitial – landscape)
300 × 1050 px (Portrait)
930 × 180 px (Top Banner)
970 × 310 px (Large Billboard)
Google Banners
200 × 200 px (Small Square)
240 × 400 px (Vertical Rectangle)
250 × 250 px (Square)
300 × 250 px (Inline Rectangle)
336 × 280 px (Large Rectangle)
120 × 600 px (Skyscraper)
160 × 600 px (Wide Skyscraper)
300 × 600 px (Half-Page Ad)
468 × 60 px (Banner)
728 × 90 px (Leaderboard)
930 × 180 px (Top Banner)
970 × 90 px (Large Leaderboard)
970 × 250 px (Billboard)
980 × 120 px (Panorama)
300 × 1050 px (Portrait)
320 × 50 px (Mobile Leaderboard)
320 × 100 px (Large Mobile Banner)
320 × 480 px (Mobile Interstitial – portrait)
480 × 320 px (Mobile Interstitial – landscape)
Erzsi Pásztor campaigns
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Auchan Korzó collaborated with the actress Erzsi Pásztor for a series of eight promotional videos. This was a remarkable step, as Pásztor is a beloved cultural icon in Hungary—an acclaimed actress whose career spans decades. Despite her age, she radiates vitality, humor, and an endless sense of self-irony, making her an instantly relatable and memorable figure. The marketing team saw her as the perfect ambassador to represent groups that had previously been underrepresented in Auchan Korzó’s campaigns: the older generation, artists, single women, as well as younger audiences who admire her spirit and youthful mindset. Positioning her as a customer shopping at Korzó opened up new, authentic ways for different demographics to connect with the brand.
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I was responsible for creating the social media posts, stories, and banners accompanying the campaign. By this time, I had become much more confident with the new brandbook, which meant campaign visuals could be produced faster and with greater consistency. The creative “recipe” was simple yet effective: combine a strong campaign photo with doodle illustrations that reflected the theme, apply the brand’s color palette, and deliver bold, clear messages across social channels.
On-site
Christmas decoration
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On-site Christmas decoration for 18 Auchan Korzó locations
Duration: 3 years -
In 2023, I was tasked with designing Christmas decorations that would be used repeatedly for three consecutive years across 18 Auchan Korzó sites. The extended lifespan of the graphics was partly due to budget considerations. Although we already knew that a brand refresh was on the horizon, the designs still had to be completed. Fortunately, many elements aligned with the refreshed identity that would follow: instead of doodle drawings, we used vector illustrations that carried the same warm and playful tone. The amoeba shapes were retained, and the color palette showed significant continuity as well.
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Hanging ceiling banners in multiple sizes
Campaign visuals for the launch year, which applied and adapted the Christmas graphics across all assets, featuring brand ambassadors András Stohl and Ramóna Léka-Kiss
