As an in-house graphic designer at Nhood Hungary, I was tasked with developing the visual identity for the Auchan Korzó Drive-in Cinema (Autósmozi) events held in Dunakeszi and Kecskemét. These events were part of Auchan Korzó’s experiential marketing program, designed to activate the brand in a memorable way, foster community among tenants and shoppers, and reinforce the brand’s image as more than just a shopping destination.

I was responsible for creating a consistent graphics and marketing package for both locations. The main challenge was to capture the nostalgia and Americana feel of classic drive-in cinemas, while making sure the identity stayed aligned with Auchan Korzó’s existing brand (especially the red primary brand color), and adapting to different venues and dates.

• Researched drive-in cinema culture, particularly its American roots, to inform style (signage, signage materials, visual motifs).

• Developed moodboards emphasizing retro typography, bold shapes, marquee lighting, film reels, cars silhouette, night sky atmosphere.

• Coordinated with event organizers and location managers in Dunakeszi and Kecskemét to ensure practical requirements (visibility of banners, layout of printed materials, signage positions, event nights).

• Designed all supporting graphics both for online & offline: blog banners, Facebook event covers, online invitations, and advertising campaigns; also the printed materials to guide, inform, and attract visitors.

For both events (Dunakeszi & Kecskemét), with same core branding but mutated dates and venue information, I produced:

• Online materials: blog banners, Facebook banner, Facebook event cover, online invitation

• Advertising: Full external banner campaign, paid or organic social ads

• Social media: Posts and Stories optimized for Instagram, Facebook and Spotify

• Print materials: windbreakers / “szélfogók”, flyers, posters

The graphics leaned heavily on the drive-in style: bold red primary, supporting brand secondary colors, retro iconography (cars, film reels, screen silhouette), nighttime ambiance.

The campaign drew strong attendance in both cities; visitors appreciated the nostalgic, fun atmosphere, which was consistently reinforced through all touchpoints. The uniform branding across print, outdoor, and digital created cohesion, and many attendees noted on social media how “authentic” and “charming” the event felt. Importantly, the graphic design helped position Auchan Korzó not only as a commercial center but also as a place for community and memorable experiences.