Nansen is an on-chain analytics platform that pulls data from multiple blockchains. It started by offering analytics on tokens but has recently expanded to include NFT analytics. In addition, Nansen labels wallets, making it easier for users to follow the smart money.

Nansen aims to become the “Bloomberg of crypto” and has a strong reputation in the market. Many of our users consider Nansen a reliable source of truth when conducting due diligence.

Main message:
Follow the smart money and identify opportunities before everyone else.

NFT analysis campaign:

‘Not everyone is aware that we offer analytics on NFTs. The project is to create marketing campaign assets to create awareness of our NFTs analytic dashboards.’

• Crypto and NFT traders

• Mostly men

• 25 - 34 years old

• They are looking to make quick, profitable trades by following interesting wallets

• They are part of many different communities on Telegram and Discord

• They use Twitter to find signals alongside of Nansen

• They like to mint NFTs as fast as possible and flip them for profit

Digital and print ready assets for the following channels: 

• Email newsletter 

• Twitter

• Instagram

• YouTube

• Banners for external media sites 

• Print media - flyer and billboard

While following Nansen’s existing brand guidelines, I created illustrations from scratch that matched their established style. I aimed to convey the availability of NFT analytics in a visually striking way, without directly showing dashboards, and I also wrote the copy to reinforce this concept.

The headline and lead I crafted read:
Cut through the noise and follow the smart money with the Nansen NFT leaderboard and wallet profiler.

The night-sky theme emphasizes the contrast between darkness and the light of “being smart” and making good decisions, while the vast sky and stars evoke the endless possibilities of the universe. NFTs are represented as tiles, echoing their appearance in apps, and serving as sources of light that guide the customer forward. Their upward movement symbolizes pioneering ahead of other solutions.

Throughout the project, I managed the concept, illustrations, copy, master file, and all variations, carefully respecting the strict brand guidelines.